CIBC Innovation Banking has provided $1 million of debt financing to Sampler, a Toronto-based direct-to-consumer product sampling platform. CEO Marie Chevrier, who founded Sampler in 2013, said the funding has helped the company to leverage revenue, supporting increased growth and entry into new markets. Sampler manages sampling programs for consumer-packaged goods companies. Its technology is used by more than 300 brands in over 24 countries. Earlier this year, Sampler closed a $3 million financing led by BDC Capital’s Women in Technology Fund and Shipfusion Inc. CIBC Innovation Banking is the technology lending arm of CIBC.
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